The Launch: Three Weekends of Fun and Fashion
We had an absolute blast collaborating with FILA to customize our Animated Prints Photo Booth for the launch of their FILA x Have a Good Time special capsule collection. If you’re curious for more details, check out the full scoop in the article published by SG Lifestyle. The launch event spanned three weekends, making appearances at FILA stores in ION, Jewel, and Vivocity. Each weekend was filled with excitement, as fans of FILA and fashion enthusiasts flocked to the stores to experience the unique collection and, of course, our specially customized photo booth.
A Custom Experience Tailored for FILA
FILA had a clear vision for how they wanted the photo booth to look, and we were more than happy to bring it to life. We wrapped the booth in custom ‘Have a Good Time’ stickers, aligning perfectly with the vibrant and playful theme of the capsule collection. The wall backdrop was also fully customized, featuring bold graphics and colors that made it a standout feature of the store.
To complete the immersive experience, we placed a matching vinyl sticker on the floor, marking the perfect spot for customers to stand and strike a pose. This attention to detail ensured that every aspect of the photo booth experience was on-brand and visually cohesive.
Creating Animated Memories
The heart of the experience was, of course, the photo sessions. Customers were invited to pose for three photos, which we then transformed into a lively GIF. This wasn’t just any GIF – it was a fun, animated memory that captured the essence of the event and the excitement of the collection.
Once their GIFs were ready, customers headed over to our social kiosk. Here, they could easily share their creations via WhatsApp or email. This instant sharing feature made it simple for guests to post their GIFs on social media, spreading the word about the event and the collection.
Taking Home a Piece of the Event
We wanted guests to have more than just a digital keepsake, so we also provided printed lenticular photo prints. These prints, which create a 3D effect as you move them, were a hit. Each print had a magnetic sticker backing, making it a perfect fridge magnet or a fun addition to any metal surface.
These prints weren’t just souvenirs – they were the perfect door gift for every customer who entered the FILA stores, especially those who purchased items from the collection. Media personalities and influencers who graced the event loved the prints, and they quickly became a talking point on social media.
The Buzz and Excitement
The response to our photo booth was phenomenal. Guests loved the interactive and engaging experience, and the customized elements made them feel like they were truly part of something special. The GIFs and lenticular prints became cherished mementos, and the buzz they generated on social media helped amplify the excitement around the FILA x Have a Good Time collection.
Let’s Create Something Amazing Together!
Working with FILA was an incredible experience, and it got us thinking about all the other fun and creative ways we can bring events to life. Whether you’re planning a product launch, a corporate event, or any special occasion, we’d love to help make it unforgettable.
Got an idea? Drop us a message, and let’s chat about how we can create something magical together. We can’t wait to help you make your next event a standout success!
